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The State of AI in Marketing: Activating Customer Data for AI Powered Marketing (from aspirations to reality)

The first ever State of AI in Marketing Report of its kind dives deep into how leading brands are using AI and making the most of their Customer Data

In this report analyzed from thousands of responses, independent research reveals how leading B2C companies are using their customer data and AI to exceed goals, and how struggling organizations can keep from falling further behind. 

What you'll find in this report:

  • The top reasons marketers are held back from using AI in their marketing. (and how to overcome these obstacles)
  • The relationship between customer data usage, AI, and achieving revenue goals (and what executives and practicioners need to understand about it).
  • What leading organizations are doing with AI in their marketing (and what makes them so successful).
  • How lack of access to your customer data is holding your marketing team back (and what you can do about it).

Marketers no longer have a problem with enough data... it's quite the opposite now. Marketers, and the consumer brands they represent, have more data than they know what to do with.

This report uncovers the key issues holding marketers back.