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Make Your Model Home Your Most Powerful Sales Tool

How to Leverage Research, Marketing and Great Design To Attract Today’s Discriminating Buyers

As consumer preferences shift and homebuyers become more design-savvy, builders must create truly eye-popping model homes that entice buyers to envision having great experiences in them. Producing models that guarantee a return on your investment requires not only innovation, but also a combination of targeted research, personalized marketing, and great design. 

In this white paper, we discuss how incorporating generational preferences, distinguished model merchandising, and intentional design sells more homes and increases occupancy rates. We examine the needs, motivations, and aspirations of major demographic groups, and we discuss the actions builders must take to stay successful in this rapidly changing industry.